Snapchat For Business Defines Its Audience
For many people, Snapchat is an intimidating platform. Is this because of the user’s ages? This demographic information, provided by Snapchat for Business, breaks down who is using it and when. Snapchat reports:
Our audience is growing, and can be found in every corner of the world across a wide range of ages, demographics, and interests. The reasons they use Snapchat are as varied as they are!
For brands and advertisers, understanding how Snapchatters differ from users on other platforms is key to making better, more informed advertising decisions.
First, our community spans a broad age range. A lot of people think it’s just teens who Snap on a regular basis, but our audience is aging up. While we do have a large audience of teens and young adults, more than 50% of daily new Snapchatters in the US are 25 or older.2 Nearly one-third of adult Snapchatters are parents.
Read the rest of the article “Who’s on snapchat anyway” HERE