Great marketing utilizes the best of everything. This article in Forbes, written by Jessika Phillips, is spot on in the observations and rules of thumb.
Committing to online marketing means you’re never truly “done” with a website, social media campaign, video strategy, etc. Staying relevant in the online marketing world means you are continuously evolving, expanding and serving you audience. Your online presence, when done right, grows beyond marketing; it becomes your customer service channels, sales channels, operational channels, and ultimately, your story.
Read the rest of the article here: 12 Harsh Truths of Marketing