Snapchat For Business Defines Its Audience
For many people, Snapchat is an intimidating platform. Is this because of the user’s ages? This demographic information, provided by Snapchat for Business, breaks down who is using it and when. Snapchat reports:
Our audience is growing, and can be found in every corner of the world across a wide range of ages, demographics, and interests. The reasons they use Snapchat are as varied as they are!
For brands and advertisers, understanding how Snapchatters differ from users on other platforms is key to making better, more informed advertising decisions.
First, our community spans a broad age range. A lot of people think it’s just teens who Snap on a regular basis, but our audience is aging up. While we do have a large audience of teens and young adults, more than 50% of daily new Snapchatters in the US are 25 or older.2 Nearly one-third of adult Snapchatters are parents.
12 Harsh Truths Of Marketing No One Wants To Talk About
Great marketing utilizes the best of everything. This article in Forbes, written by Jessika Phillips, is spot on in the observations and rules of thumb.
Committing to online marketing means you’re never truly “done” with a website, social media campaign, video strategy, etc. Staying relevant in the online marketing world means you are continuously evolving, expanding and serving you audience. Your online presence, when done right, grows beyond marketing; it becomes your customer service channels, sales channels, operational channels, and ultimately, your story.
Read the rest of the article here: 12 Harsh Truths of Marketing